Meta: AN and Placement Exclusion Update

[AppGrowthPilot]

Has anyone seen this update regarding Audience Network? This affects lower budget accounts and forces advertisers to user AN if it's accurate.

 

[davamosk]

Yes I saw it but as mentioned in the article, they'll keep the value rules. I still have most of my campaigns spending on the classic placements but it's good to have a system to monitor tthe delivery to be prepared

 

[AppGrowthPilot]

What do you think of excluded it from an Account Level? Does that impact performance at all?

 

[davamosk]

I think it's a good strategy tbh and ofc it will impact delivery and performance. You shouldn't get traffic in AN if you enable that.