Good Ad Platforms for ROAS Optimization (Beyond Meta, Google & IronSource)?

[Rehan Naveen Perera]

looking to explore some new ad platforms apart from IronSource, Meta, and Google. Any good recommendations, especially networks that support ROAS optimization. Would love to hear what’s working well for you lately.

 

[davamosk]

you are missing tiktok my friend that would be my next pick
Then I'd go with applovin and moloco

 

[wroguy]

you are missing tiktok my friend that would be my next pick
Then I'd go with applovin and moloco

Is Moloco still requiring an entry threshold of several thousand dollars for a test campaign?

 

[bungabunga]

Tiktok, Snapchats min-ROAS for e-com.

Not a fan of those DSPs like Liftoff/Moloco etc. They eat endless budget and tell its learning. If u have endless budget and u are already on ur sweet spot and cant scale anymore and shareholders force u to spend more money! than u can go and burn it there or TV or OOH.

 

[UA-Goblin]

Is Moloco still requiring an entry threshold of several thousand dollars for a test campaign?

Should be 1k a day spend min

 

[wroguy]

Should be 1k a day spend min

So that the advertiser spends as much as possible before realizing that the campaigns are actually underperforming?

 

[UA-Goblin]

So that the advertiser spends as much as possible before realizing that the campaigns are actually underperforming?

I can assure you that 1k day is a rather small amount. They are just not interested in working with small fishes from my understanding, but I can guarantee you that their ML works very well and it's possibly the best in the market.

What I'm saying comes from millions of dollars spent over the last 4 years on their DSP.

 

[wroguy]

I can assure you that 1k day is a rather small amount. They are just not interested in working with small fishes from my understanding, but I can guarantee you that their ML works very well and it's possibly the best in the market.

What I'm saying comes from millions of dollars spent over the last 4 years on their DSP.

What other DSP would you recommend?

 

[UA-Goblin]

What other DSP would you recommend?

There's a bunch of DSPs out there but the only ones I consider are those that also have a relevant share of what you buy coming from their own SDK, on top of "how well" the ML works.

The only ones I'd consider working with are Moloco, Liftoff, Mintegral and maybe DT.

Kayzen built a very good product but their algo is still not the best (they have other advantages though). Smadex is another good one but still not at the levels of their competitors. Additionally this last two picks don't have their own SDK traffic.

Another thing to consider when you evaluate DSPs is that they more or less have plugged all the same exchanges, so you'll buy theoretically the same traffic. That's why owning the SDK moves a bit the needle for me.

 

[wroguy]

There's a bunch of DSPs out there but the only ones I consider are those that also have a relevant share of what you buy coming from their own SDK, on top of "how well" the ML works.

The only ones I'd consider working with are Moloco, Liftoff, Mintegral and maybe DT.

Kayzen built a very good product but their algo is still not the best (they have other advantages though). Smadex is another good one but still not at the levels of their competitors. Additionally this last two picks don't have their own SDK traffic.

Another thing to consider when you evaluate DSPs is that they more or less have plugged all the same exchanges, so you'll buy theoretically the same traffic. That's why owning the SDK moves a bit the needle for me.

I ran CPI campaigns on Mintegral and 99% of the installs were fraudulent. What do ROAS campaigns look like in terms of fraud percentage?

 

[UA-Goblin]

I ran CPI campaigns on Mintegral and 99% of the installs were fraudulent. What do ROAS campaigns look like in terms of fraud percentage?

As a general rule, when you try hitting very cheap installs you tend to get fraud everywhere from my experience. With ROAS campaigns you get more expensive installs, but considerably less fraud too.