Recent content by UA-Goblin

Hi everyone! I'm trying to gather peers insights regarding CTV. In particular, I'm wondering: - Are you measuring incrementality? Is it incremental for you? - What's the setup you recommend on the MMP (specially regarding attribution window on VTA)? - Are you also using it for retargeting? -...

Can't help here unfortunately as we only work on post-payment. BTW maybe this article can help wroguy out? https://docs.unity.com/en-us/grow/is-ads/ironsource-ads-sunset#spendingboth

I would focus my efforts entirely on meta and ASA, and eventually add Google instead of a DSP, but if budgets get higher. Meta has a way higher ceiling, if you think you can do better there, I believe you should. DSPs are worth considering when you are already maxed out on the "traditional...

Sorry! I misunderstood the question, thinking you were asking about the attribution window. We prefer to set that to none as well. This way we should be able to 1. reduce misatribution and 2. that we attribute correctly the actions to the platform in order to feed their algo. This is very...

Thanks @davamosk for the mention! I'm not the most experienced person on the combo Meta + Retargeting, but the way we handle this is on 7 days on click and 24h on impression (basically the same as the normal install attribution). I believe that where things become tricky is not much on the...

Answering by point: - CPA is better on constrained budgets, if your pockets are big enough go for ROAS (I'm assuming you're sending all the data they need to optimize) - I've tested extensively different campaigns for the same goal: again it depends on how much budget you can afford to pour in...

Had different experiences: from social consumer apps to social casino with very similar results.

As a general rule, when you try hitting very cheap installs you tend to get fraud everywhere from my experience. With ROAS campaigns you get more expensive installs, but considerably less fraud too.

There's a bunch of DSPs out there but the only ones I consider are those that also have a relevant share of what you buy coming from their own SDK, on top of "how well" the ML works. The only ones I'd consider working with are Moloco, Liftoff, Mintegral and maybe DT. Kayzen built a very good...

I can assure you that 1k day is a rather small amount. They are just not interested in working with small fishes from my understanding, but I can guarantee you that their ML works very well and it's possibly the best in the market. What I'm saying comes from millions of dollars spent over the...

Should be 1k a day spend min

EAC is Appstack's "secret weapon" - you can't do EAC with anything else that's not that

That was very similar to the results I had, running 5 figures monthly. The incremental uplift was around 30%, meaning that we were overpaying 70% of the traffic we bought 🤣 Thanks for sharing!

Hi everyone! I wanted to create this thread to hear your opinion on Applovin. I personally spent quite some money there, but when the incrementality test came, we discovered it was little to no incremental. To make things worse, their black-box model is not really what anyone would want...

In the end all comes down to how you monetize those users, and on the whole UA setup you have in place. It's not the same doing UA for trial-based, IAA or IAP. For us D7 ROAS campaigns for IAP perform better than even the most traditional channels on ROAS, but still bring lower RPIs - so things...