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Not sure if it's just me, but sometimes I just feel like throwing all out through the window when performance dips overnight like crazy on Meta I'm managing an ad account that spends around $5K a day across several territories. We've had good performance for the last few months. It's true that...

My bad, option A, sorry!

Definitely option B for the reasons davamosk shared... you don't want to spread the signal too thin, otherwise you won't get enough signals and performance will likely tank. As for the best setup, at this level of spend I'd automatically rule out MMPs and, if anything, Meta SDK but I've found...

Crazy bad performance and it looks like a Meta thing. Just read this from Marcus...

@Grow&Tonic thanks for the reply! I'm using Appstack's EAC, so kind of "web traffic" redirected to App Store. In the past, when running App Promotion campaigns I've had the same experience as you, @growther , I was unable to scale anything beyond few bucks a day for static images. It could be...

Hello there! Today I've read a post from David Vargas about creating ads targeting specifically Feed (thanks for the learnings!). Right now, I'm spending around $300 in a US campaign with a good-enough CPA, but as I scale spend, CPA will rise too. My app targets 25+ people, and works...

That actually makes sense... in my specific case, my ads were UGC format that had done very very well organically (millions of views), meaning that CTR is high, cheap CPM. Add a high budget on top of that and you have a draining machine. The ads were printing for a week, but now they're claiming...

Thanks for the reply, specially the cost cap that I'm going to setup right now. I prefer to spend less but with numbers that make sense. I'm a bit tired of burning money. Under the same campaign, two ad groups? One for testing and the other for scaling? Do you have any rules as in min. spend or...

Hello! I started advertising on TikTok back in 2021 and it was mess performance wise. Sometimes crazy good returns, but the next day CPAs over the roof. Eventually CPAs skyrocketed to the point that no longer made sense for us to keep spending. Fast forward in 2025/2026, I decided to give it a...