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Hello dear marketers, Meta performance started to go down from the end of August for us. We didn't make any setting changes on Meta or on our MMP, just usual optimizations. We're suspected from seasonality but wanted to check in with other pros around here. Thanks in advance!

thanks a lot for that, will be checking it out asap!

Hello hello, I'd like to get your opinion about how you approach the successful test creatives that you decided to scale. For example, we are keeping the successful test creatives in the same ad group and test campaign, and start to scale them after a good first week until their performance...