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Not sure if it's just me, but sometimes I just feel like throwing all out through the window when performance dips overnight like crazy on Meta I'm managing an ad account that spends around $5K a day across several territories. We've had good performance for the last few months. It's true that...

Hello there! Today I've read a post from David Vargas about creating ads targeting specifically Feed (thanks for the learnings!). Right now, I'm spending around $300 in a US campaign with a good-enough CPA, but as I scale spend, CPA will rise too. My app targets 25+ people, and works...

Hello! I started advertising on TikTok back in 2021 and it was mess performance wise. Sometimes crazy good returns, but the next day CPAs over the roof. Eventually CPAs skyrocketed to the point that no longer made sense for us to keep spending. Fast forward in 2025/2026, I decided to give it a...