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Hi everyone! I'm trying to gather peers insights regarding CTV. In particular, I'm wondering: - Are you measuring incrementality? Is it incremental for you? - What's the setup you recommend on the MMP (specially regarding attribution window on VTA)? - Are you also using it for retargeting? -...

Hi everyone! I wanted to create this thread to hear your opinion on Applovin. I personally spent quite some money there, but when the incrementality test came, we discovered it was little to no incremental. To make things worse, their black-box model is not really what anyone would want...

Hi everyone! I've been facing a little bit of issues lately getting my Unity and Ironsource ROAS campaigns to the daily spend I'd like. I know that using MAI campaigns together with the ROAS ones might get more learnings on the ROAS and get them to spend quicker, but that's not an option - as...