Recent content by davamosk

I assume you're struggling because of your relevancy. If you are app is small, it's normal to not get spend in very competitive keywords. I recommend you starting with MaxConversions and then analyze the search terms so you can extract some exact keywords that the algorithm has already linked...

you need to go to the settings on the events manager, then event review, then confirm the events. They will appear as available to target after that

Did you review the events in the events manager? You have to accept them before they're available to use

I have never faced this before as normally everyone goes with SDK or MMP. If you are following the calls that RC says in their docs and still see zero results, I'd just go with the SDK which is very easy to implement. I understand your concerns with the app size and the privacy but nowadays...

There is no guide, but I will guide you hahaha 1- go to Partner Setups in adjust and start the Facebook Web Integration. 2- Put the pixel ID (dataset ID) from events manager and the rest of information (1st and 2nd screenshots) 3 - map your events (using custom name) --> 3rd screenshot 4 -...

https://www.revenuecat.com/docs/integrations/attribution/meta-ads First thing you have to do to have the campaigns running properly is to have the meta SDK. I'm 100% sure that you are not seeing conversions because the setup is simply not ready.

1 and 2 are correct now but I always disable the skan checkbox anyway because in the past you had to really disable the checkbox to run probabilistic attribution, and although they are now saying that the campaign is measuring both signals, I still believe that by disabling the SKAN checkbox the...

i never saw them getting spend on AUC tbh and I have tested them multiple times For me, playables tend to work much better in DSPs either as standalone ads or IECs (interactive endcards)

nonono, 1- You run the app campaign using SKAN (checkbox ON) for a week 2- After a week, you run a NEW campaign and then you should be able to uncheck the checkbox of SKAN if you did the partner setup correctly with Branch, which would mean that you would be relying on ADC (probabilistic...

nono, you run with SKAN checkbox and then you should unlock the possibility of running a new one without the checkbox (using probabilistic)

yes exactly, the checkbox needs to be off and for that, you need to run SKAN first for a couple of days. When you run with SKAN (checkbox ON), you dont use probabilistic so you'll deal with signal delays and so on (SKAN downsides basically)

I think only non-EU countries! but you better ask your account rep :)

Apparently, if you enable a skan 4.0 and Meta receives events from users that opt-in in the ATT, Meta will have better signals for AEM. However, AEM doesn't necessarily need SKAN and it can completely work without it.

My two cents: first - don't run campaigns with TikTok based on SKAN. Go with the probabilistic attribution. second - try to confirm that the campaigns have some incrementality, either by looking at the blended or by looking at the app referral traffic on your app store connect insights...

you are missing relevancy on your kws. starting in ASA if your app is new is not a good idea. Give a try with the new max conversion campaign and see what kind of search terms the algorithm links to your app. You'll see if the algo thinks you are relevant for the good keywords